Toronto ad agency Lowe Roche drove a 2013 Porsche 911 Carrera S from Pfaff Porsche around an affluent North Toronto neighbourhood, parked it in front of high-end homes, snapped a photo at each, processed the picture inside a van and, minutes later, dropped off a custom-ad that made it look as though the car was pulling out of the homeowner’s driveway. The aspirational postcard advertised at-home test drives with the tag line: “It’s closer than you think.”